Calling the ZenFone 3 Zoom a smartphone doesn’t do it justice. Yes, it makes calls. And yes, it has all the computational smarts you’d expect from a modern Android handset. But you also get a collection of cameras fit for a wide range of photography. The array of shooting options lets you capture the moment with quick snaps or carefully compose scenes to get the perfect shot.

Built for photography

Some cameras are simply better than others at dealing with certain conditions. Instead of trying to make one solution work in every scenario, the ZenFone 3 Zoom lets you instantly switch between two rear shooters optimized for different environments. The primary camera has a 25-mm focal length ideal for close quarters and indoor photography. The lens’ ultra-wide f/1.7 aperture creates a shallow depth-of-field effect that sets subjects apart from their surroundings. It also brings loads of photons to the 12MP Sony IMX362 sensor, whose large 1.4-µm pixels further maximize available light to brighten dimmer scenes.

While the main camera resolves sharp details up close, the secondary one brings faraway scenes within range. Switching shooters engages 2.3X magnification with optics alone, providing a distortion-free peek at distant details. Digital magnification pushes the total zoom up to 12X to capture shots that would otherwise be out of reach.


The dual cameras are just one part of a comprehensive photography payload that helps even amateur shutterbugs take amazing pictures. Our TriTech+ auto-focus system uses three different mechanisms to maintain focus even when your subject is in motion. To prevent blurring when you’re on the move, optical image stabilization keeps stills steady across four axes, while electronic stabilization smooths out videos over three axes.

Automatic RGB correction makes colors look true to real life, so you spend more time taking pictures and less time editing them. There are 20 different shooting modes to suit different styles, plus a powerful manual mode for experts. Manual shooting puts DSLR-like controls at your fingertips, including the ability to extend exposures up to 32 seconds. With an upcoming firmware update to Android 7.0, you’ll also be able to maximize image quality by capturing uncompressed RAW images. When it’s time to turn the camera on yourself, a 13MP front-facing shooter takes selfies in high resolution.


Ready for everything else

Although the camera array might sound bulky, it squeezes into the svelte chassis without bulging out. The metal body is just 7.99 mm thick and 170 grams, allowing the ZenFone 3 Zoom to slide easily into a pocket or purse.

It’s not enough to just take great pictures—you want to be able to view in all their glory. That’s why we equipped a 5.5” AMOLED display with deep blacks and vivid colors that bring greater visual depth to everything from images to basic UI elements. The screen is illuminated by a turbo-charged backlight with 500 nits of brightness for enhanced outdoor viewing, and it’s protected by a layer of scratch- and impact-resistant Gorilla Glass 5.


Qualcomm’s Snapdragon 625 handles processing duties. The octa-core chip is a good all-around performer, and the accompanying 4GB of RAM makes multitasking a breeze. On the graphics front, the integrated Adreno 506 GPU has enough power to keep gamers occupied.

Since the ZenFone 3 Zoom encourages you to take more pictures, we specced sufficient storage to hold them all. There’s 64GB of internal flash alongside a Micro SD slot that lets you easily add more. The only catch is that Micro SD cards occupy the secondary SIM slot, leaving you to choose between auxiliary storage and a second line. It’s definitely nice to have both options given the dwindling number of smartphones with either one, let alone the ability to switch between both.


More common but no less important, the fingerprint reader and Type-C USB port are crucial to everyday usability. The fingerprint reader unlocks the ZenFone 3 Zoom almost instantly, making security effortless, while the reversible USB port takes the guesswork out of plugging in. And, speaking of plugging in, the 3.5-mm audio jack lets you use standard headphones without awkward adapters. Headphones get an extra boost from DTS tech capable of emulating 7.1-channel surround sound.

Power is supplied by a high-capacity battery with 5000 mAh on tap. There’s enough juice to run all day, and the ZenFone 3 Zoom can moonlight as a portable battery pack to refuel other devices. That’s one more capability typical smartphone classification fails to capture.

Model numberZE553KL
ProcessorQualcomm Snapdragon 625 octa-core CPU
Adreno 506 GPU
Display5.5" AMOLED Full HD 1920x1080
Gorilla Glass 5
Storage64GB internal flash
Micro SD slot
Primary camera12MP with Sony IMX362 sensor
f/1.7 aperture
25-mm focal length
Zoom camera12MP with Samsung 3M3 sensor
2.3X optical zoom, 12X total zoom
56-mm focal length
Front camera13MP with Sony IMX214 sensor
f/2.0 aperture
Connectivity2 x Nano SIM (3G/4G)
802.11ac Wi-Fi and Bluetooth
Type-C USB and 3.5-mm audio
Battery5000mAh non-removable
Operating systemAndroid 6.0 with FOTA upgrade to 7.0

Coming soon to North America

The ZenFone 3 Zoom comes in Glacier Silver and Navy Black. It’s scheduled to arrive in North America in Q1 for $399, and you can expect hands-on impressions soon. For pricing and availability in other regions, please contact your local ASUS representative.


  1. Very excited about this phone. Seems like a overall great package for less price than competitors. Hope to try this out! Thanks Asus for focusing on battery and camera, two things that are truly important for the everyday consumer!

  2. I doubt that most smartphone users care much about faster processors or more RAM and, with the disappearance of carrier subsidies, people are going to be reluctant to spend $700 to $800 for a phone. I think what will attract buyers is price, camera quality, and battery life. With those things in mind, ASUS should have a winner with the ZenFone 3 Zoom

    • Processor Qualcomm Snapdragon 625 octa-core CPU
      Adreno 506 GPU
      Memory 4GB
      Display 5.5″ AMOLED Full HD 1920×1080
      Gorilla Glass 5
      Storage 64GB internal flash
      Micro SD slot
      Primary camera 12MP with Sony IMX362 sensor
      f/1.7 aperture
      25-mm focal length
      Zoom camera 12MP with Samsung 3M3 sensor
      2.3X optical zoom, 12X total zoom
      56-mm focal length
      Front camera 13MP with Sony IMX214 sensor
      f/2.0 aperture
      Connectivity 2 x Nano SIM (3G/4G)
      802.11ac Wi-Fi and Bluetooth
      Type-C USB and 3.5-mm audio
      Battery 5000mAh non-removable
      Operating system Android 6.0 with FOTA upgrade to 7.0
      Price $399

      • That answers neither my question re GPS modes or battery life. I have since confirmed GPS info elsewhere and I understand that there have been no real world battery tests. Given the men leaks and bloatware on prior zenfone models battery size means little

  3. Well, sounds to me like; as, contrary to what was said by musical group, ‘Bush’ in their cool-ass, hit- song, “Everything Zen”-(which goes on to say, “I Don ‘t Think So”) the case of ‘Asus’ and their new, cool-ass, hit-ZenFone, they should angle to obtain the necessary rights for use of the foregoing song in marketing the ZenFone further, and do so; behind the same song/same band AND of COURSE!!!–start the commercial right behind: the coming in of that ever-loud, cool-ass, & ’bout the best-of-all-time-ever-beginning-to-a-song–(‘Bush’-styled)–SUPER GUITAR RIFF & intro; followed-up then with the main verse being just very ‘slightly’ edited to (instead) say, “Everything ZEN, Everything ZEN; Yeh-I Think So; …Ooooh Yeh-I THINK SO!…’mm-Oooohh-I THINK SO!…(and so on). Now-then, I digress; And lastly, to the good folks of ‘Asus’: How ’bout; as fair & just compensation; NOT, for what has, herein; been an expenditure of very, little of my personal time; &, involved even less of an effort, made by myself today; BUT–for my having offered to you, Asus; one of the coolest ideas in marketing you could EVER possibly HEAR of; as it would be one of the coolest-sounding commercials I KNOW, that any of US; ASUS; or AS US…EVER will HEAR…you, Asus, send to me, an all-expenses paid, brand-new, ‘ZENFONE’!?!?!? —Now that, my friends–would be QUITE, Zen! (ZenForMe!)…And; I’d go around singing in my loudest ‘Zenful’ voice; that, which would be (not)-contrary to what Bush says..(AS IS)-after–the ‘edited’ ZenFone commercial-version-(of course)..”Everything ZEN!…Yeh-I Think So!…Ooooh Yeh-I THINK SO!…(and so on). My address for ‘Zending’ me Zen is: 1197 Acorn Court, Deltona, FL 32725. Thanks ‘Zen-Million’!!!
    ‘Zencerely’ Submitted,
    ‘Lytemup’ -Laurie Bromagen

  4. Sounds interesting enough to want to keep up with updates on the device. Has enough ram and processor that it should be able to run tasks quick and smooth enough. The camera, which is not at the top of my list when looking for a good smartphone but still want it able to take good pics when I do, is very interesting. Nothing worse than a blurred shot just because the target is moving. If it can perform as well as the Note 5 plus take pics without blurring then I’d give it a shot considering it’s half the price. Already an avid user of Asus motherboards so I have confidence in their products.

  5. What about the call quality?What do you use phone for? Mostly for calls, right? For which we need good call quality sound. What about wifi calling feature? Does this phone comes with it? If not what’s the use?

  6. It looks promising. I have purchase Zenphone 3 on Oct.2016. I love it i like the overall performance but 2 days ago the phone crash after i download the comershal from asus itself saying to boast and .make the phone work smoothly and faster. I called the company and gave me an instruction to send back to them yesterday (jan 8/17) what a hustlle and spend more than 20$ to send to them.. js

  7. hi there. it says ” It’s scheduled to arrive in North America in Q1″ !! hum!! so, that’s anywhere from January to the end of march !! can you @ least tell us which month and week? ( first week of Feb. or 2nd week of march etc etc) otherwise many might just go ahead and purchase similar phones that already in the market or ones that have a certain scheduled release date 🙂

  8. Asus Zenfone 3 is good in the affairs of the photos, but can not handle heavy games as well as flagships current standards. Sd625 is nothing compared with Sd810 & Sd821. That’s only power efficient chipset for midrange phones, not for flagship.