This week, during Zenvolution, four new and different Zen products were revealed: the ZenBook 3, the Transformer Book 3, the ZenFone 3 and the Zenbo. Today, we are going to delve into the ZenFone 3, a phone that has been both teased and anticipated for quite some time on all social networks, and talk about the specs, the overall look of the phone and the underlying question everyone has been asking: how much will it cost?

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The Looks

The edges of the ZenFone 3 are completely smooth and the whole entire back case is composed of Corning Gorilla Glass Panels with an all-around sandblasted metal frame. The display itself is a 5-5 inch Super IPS+ LCD with a 77.3% Screen to Body Ratio, meaning no matter what angle you look at your phone, you’ll still have super crisp resolution and color without any distortion. It also contains 500nits of brightness that displays bold, beautiful color without losing any detail. Lastly, there are four colors available to you to choose for the ZenFone 3: Shimmer Gold, Aqua Blue, Sapphire Black and Moonlight White.

The ZenFone 3 Deluxe and Ultra versions on the other hand have bigger displays: The Deluxe has a 5.7-inch Full HD Super AMOLED display and the Ultra contains a 6.8-inch FHD IPS Display. Both the Deluxe and Ultra have a different construction than its base model, though. This phone innovates by having a full aluminum-alloy body which keeps the hardware secure and protected. Also, both the Deluxe and Ultra have an invisible antenna band around it, which is completely unheard of for smartphones. Like the base model, the Deluxe will have the rear fingerprint sensor on the back of the phone, but the Ultra will have it below the screen for you to press your finger on it. The three colors that will be available for the Deluxe will be Titanium Gray, Glacier Silver and Sand Gold, while the Ultra will have Titanium Grey, Glacier Silver and Metallic Pink to choose from.

The Heart

The ZenFone 3 doesn’t disappoint when it comes to its internal specs. This smartphone has a Qualcomm Snapdragon 625 Processor with up to 4GB of RAM and 64GB of memory, and a PC-Grade GPU. The phone also comes equipped with a built-in fingerprint scanner on the back of it so if you were to press your finger on it, it will unlock your phone within a fraction of a second. This feature can be great if you want to avoid creating a long passcode, a pin, or an unlock pattern. Alongside the rear fingerprint scanner, there is a 16MP camera with ASUS’ TriTech autofocus that utilizes a laser for continuous autofocus in just 0.03 seconds. The camera also has a Color Correction Sensor so that with each shot, you get perfect, undistorted color. Of course, like its predecessor, the ZenFone 3 will come equipped with dual SIM Card slots, one for a Micro SIM (4G) and one for a Nano Sim (3G). The Nano Sim slot can also act as an additional slot for MicroSD storage if you find yourself needing more space on your phone.

The Deluxe and the Ultra have very similar specs, but are vastly different than the ZenFone 3. The Deluxe has a Qualcomm Snapdragon 820 series that goes up to 6GB of RAM while the Ultra contains a Snapdragon 652 that goes up to 4GB of RAM. Both of these smartphones are packed with a 23MP Camera for precise detail and clarity and will also include the TriTech Autofocus technology. The Ultra stands out by having a 4600mAh battery instead of a 3000mAh like the base model and the Deluxe, but both include Quickcharge 3.0, allowing your battery to charge faster than usual. It also has reverse charging, meaning your phone can act as a power bank if your friend is running on low battery and can’t find a power outlet.

The Price

Okay, so we gave you some cool specs and the pictures for the ZenFone 3. But the real question is, will it cost you an arm and a leg? The base ZenFone 3 model is going to cost $249.00, and the Deluxe Model at $499.00 and the Ultra Model at $479.00. Isn’t that incredible?

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The ZenFone 3 is looking to have a lot of promise over the next couple of months, and will hopefully be moving ASUS’ line of smartphones in the right direction for a greater mobile entertainment experience.



  1. First off, why would I pay my good hard earned money for a phone you are not going to support, is not even a mention of the operating system in your garbage laden announcement, I bought my ZenFone 2 with the good faith that you regularly upgrade the is. Nope still after.more than a year we are still on 5.0.1, that’s a Griffin disgrace for your company and especially for your developers and it just signalsto to me that once you take my money you don’t really give a rat’s a.. what happens to us. I spent a small fortune for me buying a phone that would work in the Mexican market because I had to import it from the Us and after shipping and taxes it was north of 500 us dollars, so I actually expected more from you and deliver you didn’t, granted I only buy 4 or 5 phones a year so I no big loss to you but baby from now on Google is getting my money!

  2. I’m still using my ZenFone2, which is a great device – never had any problems with it – but I’ve been promised Android 6.0 four months, now. I can’t take ASUS seriously enough to upgrade if they don’t step it up a lot more than they have been.

  3. what an idiot company.ultra is underspec compared with deluxe .at least they should make two variant with lower spec and another one same specs or higher than that of deluxe

  4. When will be available the zenfone 3 series in America???? I want to buy the zenfone 3 but I don’t know how much time I have to wait.

  5. They have crossed all their limits in India in terms of their pricing…. They launched Zenfone 3 for around $330, which is insane. And we Indians firstly look only on pricing after that the thing is chosen..and the things don’t stop here..they launched Zenfone ultra for $900..

  6. I’m using my zen fone 2 still I don’t have any problems but how long should I’d wait for the zen fone 3.They said end of August to be released in North America but still don’t know when,also my crew want to buy z same phone but if it takes time we’ll change our mind.So if some knows when it’s going to release let us know before we change our mind.Thanks

  7. Please can the people writing for this blog post an article about unlocking the bootloaders on all the zenfone 3 models?

    I want to buy a Zf 3 Ultra, but I don’t buy phones whose bootloader cannot be unlocked, because that ensures I can get updates from places like XDA Developers when the manufacturer inevitably abandons the phone.

  8. I was told by an ASUS rep that the Zenfone 3 Ultra is not coming to North America – so what was the point of setting a price and announcing it here? I’ve been waiting for it for months and it’s out in Asia but that version doesn’t support LTE Band 4, which is the standard band in North America.

    This is one of the most frustrating aspects of dealing with ASUS. They announce all sorts of things with North American pricing and even sometimes with expected ship dates and they just never show up.

    Worse, they make surreal decisions – like to put proprietary lugs on the ZenWatch 3 that won’t work with any existing straps – promise to have leather and nylon straps, but then decide to go leather only, which is a problem for people like myself who are allergic to leather. At least with the ZenWatch 1 & 2, you could go buy your own strap.

    Seriously, I”m ready to just give up on ASUS.

    • I’ve been waiting patiently as well. I’m still keeping my fingers crossed for LTE. I’ve been an “Android phablet refuge” like many of you out there. I love my iPad, but my phone just has to be Android. There’s definitely a market for it, and now that Samsung’s reputation got fried Asus has a very good chance of it.

      Asus should have never announced the price if they have no intention of releasing Ultra in the U.S. I hope there’s a reason for this announcement, as in “still working on the LTE”. Otherwise Asus risks its reputation for credibility and integrity. I wish they’d make YES or NO very clear for those of us still putting up with older phablet for Ultra.